Whatsupmum ‘s objective is to provide a reliable ‘one stop shop’ for educational information on pregnancy and baby care. The purpose of whatsupmum.ie is to enable expectant mothers and new parents to gain access to free expert advice on pregnancy and caring for their newborn. Whatsupmum.ie has been developed with the Health Service Executive (HSE) to provide free healthcare information, education and parenting advice to expectant mothers and their families.